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7 years of experience in marketing research and user research with deep insights in the Internet, Finance, and the automotive industries. Obtains expertise in a wide variety of qualitative and quantitative research methods including, but not limited to, usability studies, contextual inquiry, and surveys. Moderated hundreds of focus groups. Bilingual talent (Mandarin Chinese and English) with experience working internationally and on multi-national projects.

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Senior UX Researcher

Jan 2018 – Jul 2019

Worked for Tencent CDC (Customer Research & User Experience Design Center). Led and oversaw projects for Merge & Acquisition Department to research target companies and markets in order to support the company’s strategic development and inform decisions.

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Senior UX Researcher

Nov 2016 – Jan 2018

Worked in Huawei’s Process IT Department and Huawei Terminal Department. Was responsible for the user experience research of the company’s fund management system and Huawei's mobile phone operating system. The research results were used to support product iteration and system optimization.

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Senior Analyst

Dec 2014 – Dec 2015

Conducted market research for clients such as Volkswagen, BMW, and Toyota
Liaised with clients for project coordination and data analysis and presentation
Coordinated both qualitative and quantitative marketing research studies and analyzed collected data
Designed resources such as questionnaires, interviews, and focus groups
Created meticulous reports and presentations to communicate research results
Made recommendations for product development, usage and attitude, and market segmentation, etc.

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Msc in Business Management

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Bachelor of Laws

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