UX research leader with 10+ years of experience running strategic, end-to-end research that shapes product priorities and roadmap decisions across consumer, enterprise, and complex workflow products. Built and scaled the UX research function at Zenni Optical from one researcher to five. Skilled in mixed methods, from contextual inquiry and usability testing to surveys and behavioral analytics. Bilingual in Mandarin Chinese and English.

Founding UX research lead at Zenni Optical (e-commerce, medical device, and manufacturing systems). Built and scaled the research function from one to five researchers and set research strategy across e-commerce, prescription workflows, and internal production systems. Restructured the product catalogue around customers' mental models, reshaping the homepage, filters, and navigation. Established usability KPIs to measure design impact, built a research repository, and trained researchers and non-researchers to run and champion research.