My role: Senior UX researcher at Tencent CDC, leading research on the merchant side of WeChat QR code payment. Methods: Contextual inquiry and in-depth interviews with merchants and store staff. Impact: Findings shaped an interaction redesign that reduced transaction time by 20%. China is pretty much a cashless society by now. In China, almost all stores accept cashless payments like WeChat Pay. Here's how WeChat QR code payment works: Merchants generate their own individual

#predictive_analytics #segmentation #k_means_clustering #alteryx #tableau Project Background The client’s company has 85 grocery stores...

#product_design #B2B #contextual_inquiry #user_journey_map #UX_optimization Project Background My role: Senior UX researcher leading design research for a global treasury management system. Methods: Expert interviews, field research, journey mapping, paper prototyping, and usability testing. Impact: The redesign increased key task success rate by 15%. I got the job of leading the design research of the Treasury Management System in an MNC. The system is used in offices in o